Rare True Creative Freedom
AS A DESIGNER IT IS HARD TO FIND CLIENTS WHO TRUST YOU TO TAKE THEIR ROUGH IDEAS AND LOOSE THOUGHTS AND TURN THEM INTO WHAT THEY ARE LOOKING FOR.
Most attempt to over explain and try to direct us creatives in the correct direction, and I totally get it, I would do the same thing. But there are the few who grow to trust you and your creative gut to create exactly what they are looking for. I love the freedom to scour the corners of my imagination to create something uniquely different, and yet simply perfect for what the client is looking for.
Recently I had the wonderful opportunity to work with my friend Devin at Skyebird Juice Bar to create a series of illustrated typographic graphics for some of their most popular juices. Moving away from a vector illustrated, “ridged look” they had previously embraced, I sought to find a solution that was both warm and rustic. Something that fit not only the personality of business but the people who work there and call it their “nest.”
This project allowed me to direct a photoshoot for each graphic and color correct the images to best fit the feeling we were going for. I love working with my hands every chance I get and so I render the type by hand. I have a haptic nature that absolutely loves being covered in eraser and graphite bits as I work to perfect the sketch. Working analog guarantees a unique end product, and in this case the pieces are as unique as the client.