Branding

My approach to branding is anchored in my understanding that a brand is about so much more than just a logo mark. It is about who the brand is, their personality, their followers, and what their brand passion is. It is not just a logo mark, its an all encompassing experience. 

Global Peace Film Festival /  OMA / IMG Venture Group / Centurion Reality Group

 
Global Peace Film Festival
 

Global Peace Film Festival

This rebrand was a challenging and exciting project to be a part of. Through a brand summit, we were able to establish what thus brand clearly does and what it means. They facilitate discussion and inspire people to be more aware of the various definitions of world peace. With that in mind I lead the creative direction towards a modern, fresh, dynamic, and engaging brand that people could embrace and that had a system in place that could evolve throughout the years..

This project was completed while working at Great Big Circle - Creative Lead / Art Direction / Design

 
 
Global Peace Film Festival Rebrand
Global Peace Film Festival Business Cards
 
 
Global Peace Film Festival Interstitial Story Board

Global Peace Film Festival Interstitial Story Board

 
Orlando Museum of Art
 

Orlando Museum of Art

Immersive Experiences that Include So Much More Than Just Art
I helped to guide the board and director of the museum through a brand summit that worked to identify their demographic, brand platform, and how they wanted to be more accessible to the community. The idea that art connects people, regardless of language or cultural differences drove the discussion of how we can make the brand experience feel more vast and all encompassing. In turn the Orlando Museum of art brings together both ORL AND ART unlike any other museum in Orlando with permanent collections, local artist displays, traveling collections, education, and events. With this in mind I worked to create a brand that had a dynamic brand system that could be used to feel more modern, sophisticated, and approachable to the community.

This project was completed while working at Great Big Circle - Creative Lead / Art Direction / Design

 
 
Orlando Museum of Art Rebrand Logo
Orlando Museum of Art Banner and Logo
 
IMG Venture Group
 

This project was completed while working at Great Big Circle - Creative Lead / Art Direction / Design

IMG venture group color
IMG VENTURE GROUP
IMG Venture Group
 
Typography guidelines - IMG venture group
Centurion Realty Group
 

Centurion Realty Group was a fun project to work to create a brand that truly inspires and helps its consumers that their group goes above and beyond expectations. One of the primary challenges in realty is that everyone starts looking like one another. The same colors, same types of marks, same messaging. I worked to develop a mark that was modern and engaging while utilizing a dynamic brand system including bold colors. 

This project was completed while working at Great Big Circle - Lead Designer

Centurion Realty Group
Centurion Realty Group