Reinvention. Art Direction. Rebrand. Strategy. UI/UX.
Art connects people, regardless of race, gender, language or cultural - art has no language and breaks boundaries. Its innovative, expressive, and moving. The Orlando Museum of art brings these things to the community. When approaching their brand, the new director wanted something that was dynamic, encompassing, and approachble in hopes of furthering their engagement in the community. All of these things drove my creative process to craft a brand that had a versatile system allowing them to feel modern, sophisticated, and approachable to the community.